ConsumerTrust administrator training for the global reliability programme in Malaysia was held on 9 May 2001 in Kuala Lumpur.

The training programme aimed to equip administrators with the understanding and administrative skills in encouraging best business practices by merchants and explore ways to assist merchants differentiate themselves as merchants that consumer can trust. Issues on auditing to meet the standards stipulated in the ConsumerTrust Code of Practice was tackled.

CommerceTrust Limited, formerly known as Casetrust Limited is the corporatised vehicle of the trustmark initiatives within the larger global reliability programme launched by CNSG. The primary purpose of which are to accelerate the development of and promotion of trust in commerce in the physical and the Internet for electronic commerce by providing an industry reference and benchmarking framework to discuss and resolve issues and promote trust standards and direction for Internet-based electronic commerce.

About CommerceTrust Limited

CommerceTrust Limited is formed with the primary objective to accelerate the development and promotion of trust in both the physical and internet business environment by providing a benchmarking framework for trust. Its mission is to be a global leader in building trust and confidence by providing trustmarks that facilitate business transactions.

CommerceTrust's Global Reliability Programme is customised to meet the different requirements of specific industries or categories of businesses. Each programme has a representative trustmark that is distinctive and easily recognisable. Currently, three distinctive trustmarks are issued: ConsumerTrust, PrivacyTrust and BusinessTrust.

CommerceTrust Limited is initiated by CommerceNet Singapore (CNSG), a not-for-profit industry association for companies that engage in electronic commerce and e-business. CNSG is part of a global consortium of business partners spread over 20 countries. Its mission is to make electronic commerce easy, trusted and ubiquitous.

About PrivacyTrust

PrivacyTrust is a Global Reliability Programme that aims to meet international practices in personal data protection. The PrivacyTrust Code of Practice is based on the standards embodied in the National Internet Advisory Committee (NIAC) E-Commerce Code for the Protection of Personal Information and Communications of Consumers of Internet Commerce, the OECD's Guidelines Governing the Protection of Privacy and Transborder Flows of Personal Data (1980), the EU-US Safe Harbour Agreement as well as the EU Data Protection Directive 95/46.

The PrivacyTrust Global Reliability Programme serves to provide assurance to consumers that their privacy rights would be respected. The PrivacyTrust mark is not only a symbol of trust that provides consumers with a privacy-friendly environment, it is also a mark that signifies a reliable and consistent method by which businesses can demonstrate their conformity to international data protection standards and enhance their ability to thrive in the markets of the developed world.

Issued by CommerceTrust Ltd
For Further information, please contact:

CommerceTrust Limited
35, Selegie Road,
#09-25, Parklane,
Singapore 188307
Tel: 65 - 6337 2368   Fax: 65 - 6337 7108
Email:commercetrust@cnsg.com.sg