BusinessTrust is part of CommerceNet’s Global Reliability Programme that aims to promote trust and confidence in the (B2B) e-commerce spectrum, especially in the digital environment where companies frequently trade with new and unknown parties, often across national borders.  It is an agreed framework currently adopted in CommerceNet Asia including Japan, Korea, Hong Kong, China and Taiwan.

The BusinessTrust accreditation program facilitates B2B transactions and awards e-marketplaces that transact with their constituent transacting parties the BusinessTrust Trustmark.  The trustmark is targeted at buyers and sellers trading in B2B marketplaces where large savings are often possible by eliminating intermediaries.

The BusinessTrust Code of Practice is based on the international practices of Trustmarks established in the Organisation for Global Business Dialogue on Electronic Commerce (GBDe) guidelines and several other global regulatory standards.