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What is ConsumerTrust?
ConsumerTrust is a Global Reliability Programme that aims to encourage best business practices by merchants and to assist consumers in identifying merchants that they can trust. When consumers visit a store or website bearing the ConsumerTrust trustmark, they will know that this merchant has been audited and meets the standards stipulated in the ConsumerTrust Code of Practice.

By having a global presence, ConsumerTrust also ensures comparable level of protection for consumers across national boundaries. Thus, merchants who adhere to the ConsumerTrust Code of Practice would gain international recognition as trusted and reliable merchants by consumers worldwide.