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Singapore,
February 26, 2003 – CommerceTrust Limited,
Singapore has established the Asia Trustmark
Alliance (ATA) with Japan Chamber of Commerce
and Industry (JCCI), Japan Direct Marketing
Association (JADMA), Electronic Commerce
Promotion Council of Japan (ECOM), Korea
Institute for Electronic Commerce (KIEC)
and Secure Online Shopping Association (SOSA)
in Taipei by signing the Memorandum of Understanding
(MOU), in which the four countries will
closely cooperate on the Online Trustmark
programs and dispute resolution systems.
Chairman, CommerceTrust Limited, Singapore,
Assoc Prof Dr.Toh See Kiat signed the MOU
on behalf of CommerceTrust Limited.
Under the
Alliance the four countries will mutually
recognize the member countries’ national
Trustmark programs and cooperate on cross-border
consumer complaint handlings. By this alliance
Singapore consumers will be able to
1. Identify
businesses that have been awarded the
national Trustmarks are as trustworthy
as the ones accredited with the
TrustSg/ConsumerTrust Trustmark; and
2. File
a complaint against the business in
the member countries to CommerceTrust
Limited which then refers the complaint
to the appropriate dispute resolution
organization.
The Alliance
is expected to enhance safety and consumer
trust in cross-border online transactions.
In Singapore, the National Trust Council
(NTC) has appointed Commercetrust Limited
as the B2C Authorised Code Owner (ACO) for
the TrustSg seal. Operating a code of practice
that meets the standards set by the NTC,
CommerceTrust Limited conducts a thorough
audit assessment on online merchants' processes
and policies, and then awards the ConsumerTrust
trustmark and the TrustSg seal to merchants
who adhere to their stringent codes of practice.
JADMA and JCCI in Japan, KIEC in Korea and
SOSA in Taiwan operate similar programs
in their respective countries.
Under the
Alliance, the four countries have also agreed
to cooperate to establish and implement
a complaint handling system that will refer
complaints from consumers in any Alliance
Member Country arising out of e-commerce
transactions and made against any Accredited
Business to the relevant Dispute Resolution
Organisation. CommerceTrust Limited
will address complaints about Accredited
Businesses in Singapore.
For information,
please contact:
Ramesh Vakiprath
Chief
Operating Officer
CommerceTrust Limited
3A Jalan Kubor,
Singapore 199201
Tel: 6398 1022 Ext 108
Fax: 6398 1022
Email:commercetrust@cnsg.com.sg
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